(Asst./) Digital Marketing Manager, FMCG

Job Title: (Asst./) Digital Marketing Manager, FMCG
Contract Type: Permanent
Location: Hong Kong
Salary: double pay + year-end bonus
Reference: 11981_1614340462
Contact Name: Tammie Wong
Contact Email:
Job Published: February 26, 2021 19:54

Job Description

Our client is a well-known global FMCG market leader in its category.

We are now seeking (Asst./) Digital Marketing Manager.


  • Serve as subject matter expert and function owner to strategize digital and social media strategy for the brand including holistic digital engagement touchpoints, i.e. social content, KOL, paid social, etc.
  • Understand business goals and keep an eye on latest market trend to optimise strategy and campaign performance.
  • Identify suitable macro and micro endorsers to raise awareness to the brand and online promotion campaign on estores.
  • Set up measurements and KPI to evaluate success.
  • Work closely with internal parties including brand team and retail team for latest marketing plan and promote synergy across teams.
  • Manage external partners including PR, social media and paid media vendors and ensure campaigns are rolled out timely and effectively.


  • Degree holder with minimum 5 years of relevant experience in FMCG field and under sizeable corporate environment.
  • Candidate with experience under in-house and 4As agency environment would be an advantage.
  • Proactive and result oriented. Strong sense in number and able to work under pressure and fast-moving environment.
  • Strong communication and presentation skills in English, Cantonese and Mandarin both spoken and written.