Content Specialist (Social Media Focused / Lifestyle)

Job Title: Content Specialist (Social Media Focused / Lifestyle)
Contract Type: Permanent
Location: Hong Kong, Hong Kong
Salary: Negotiable
Reference: 1913_1554361891
Contact Name: Elaine Fung
Contact Email:
Job Published: April 04, 2019 15:11

Job Description

Our Client, A Wine Retail in Hong Kong, is looking for CONTENT SPECIALIST.


  • Manage content marketing processes for digital channels
  • Research and identify valuable content, and use the verified information effectively to engage target audience
  • Identify and monitor online community trends and potential crisis
  • Analyse social media efforts daily, identify opportunities, and implement new procedures to meet acquisition, lifecycle, and brand marketing goals.
  • Coordinate with cross departments and external parties to create engagement opportunities that effectively deliver transformational customer journey
  • Work closely supervise agencies and in-house production unit to develop and implement agreed marketing initiatives


  • University graduate in Marketing, Journalism, Communications or business-related disciplines
  • 2 years working experience in digital marketing, preferably in FMCG / retail industry
  • Solid experience in digital marketing specializing in social media in sizeable organizations or a creative agency
  • Possess good knowledge in digital trends with hands on experience in executing relevant project
  • Proven ability to drive marketing initiative; analyze usage and customer behavior metrics to drive improvements and familiar with GA
  • Good knowledge in computer software (Photoshop, illustrator, Adobe Premiere, Final Cut Pro, etc) and strong understanding of online advertising metrics (CPI, CTR, CVR, CPC, CPM, CPA, RoAS, ROI, LTV)

Interested candidate please CLICK apply button to apply online or send your resume in MS word format to Hillman Ross Recruitment Solution Professional

For more information please contact Elaine Fung +852 2986 1913 or whatsapp to 54793815 / Email to Elaine.Fung@hillmanross com

Please note that only shortlisted candidate will be notified. All information will be treated in strict confidence and solely used for recruitment purposes.