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Digital Marketing Manager

Job Title: Digital Marketing Manager
Contract Type: Permanent
Location: Hong Kong
Industry:
Salary: Negotiable
Start Date: ASAP
Reference: 10203_1573811435
Contact Name: Lucas Wu
Contact Email: Lucas.Wu@hillmanross.com
Job Published: November 15, 2019 17:50

Job Description

Our client is a leading fintech company with strong network and competitive products. Due to business expansion, a Digital Marketing Manager is needed to join their growing team with attractive package and accelerated career progression.

We are now seeking for a Digital Marketing Manager

RESPONSIBILITIES

  • Leads and drives the digital always on performance marketing acquisition strategy, paid media and agency partnerships
  • Always On acquisition is delivered across all paid media where targeting, messaging and cost can be continuously optimized
  • Setting measurement, reporting and analysis of paid media performance to drive customer acquisition across all digital channels
  • Digital Marketing Knowledge, Best Practices Maximise the efficiency of paid and social media performance and to maximise revenue generation and customer growth
  • Lead concept to implementation of reporting, analysis and insight in supporting Digital, Marketing and Business
  • Knowledge in sophisticated analytics such as attribution modelling, lookalike modelling, segment affinity scoring to drive digital acquisition performance
  • Test and Learn initiatives on new digital performance marketing platforms
  • Drive in depth analysis on paid media digital platform to identify trends and opportunities for the business, actively create hypotheses and make recommendations to drive forward business performance and KPIs

QUALIFICATIONS

  • Excellent hands on paid media digital platform skills proven ability to analyse data, identify key trends and opportunities, putting forward hypotheses and delivering strategic recommendations for each digital platform to drive performance and KPIs
  • Excellent Web analytics skills, with knowledge with Adobe Analytics suite of products
  • Subject matter expertise and proven experience in digital acquisition tools, techniques and solutions
  • Expertise in data visualization tools and techniques, experience with Qliksense/Tableau/Datorama
  • Strong understanding digital acquisition space including display, programmatic, aggregator, social and Search platforms

APPLY FOR THIS JOB
Interested candidate please CLICK apply button to apply online or send your resume in MS word format to Hillman Ross Recruitment Solution Professional

Please note that only shortlisted candidate will be notified. All information will be treated in strict confidence and solely used for recruitment purposes.