Job Description
We are currently seeking an INSURANCE - DIGITAL MARKETING SPECIALIST (OFFICIER/SENIOR OFFICER)
RESPONSIBILITIES
- Develop and implement digital marketing campaigns to achieve business objective (e.g. SEM, programmatic, affiliate, social, etc)
- Monitor and optimize day-to-day performance of all online marketing campaigns
- Manage the email/SMS sending and identify the areas of opportunity to drive ROI
- Conduct analysis to continuously understand consumer behavior and improve campaign performance
- Provide regular reports for campaign & channel evaluation
- Day to day management and maintenance of relevant tools (e.g. Google AdWords, Yahoo Ads, DoubleClick, Google Analytics, Tagging, etc)
- Work closely with internal & external parties to ensure excellent execution on marketing programs
REQUIREMENTS
- Bachelor degree in marketing, digital, analytics, mathematics, computer science or related fields
- 2+ years' experience in conducting research, insights, and analytics in a digital setting
- Solid experience with relevant tools (e.g. Google AdWords, Google Analytics, Adobe Analytics, DoubleClick, QlikSense, programmatic, etc)
- Strong analytical skills and data driven thinking
- Financial services background welcome, but not mandatory. Marketing, digital, analytics agency background welcome
- Cantonese and English language skills preferred, experience working with regional teams ideal
APPLY FOR THIS JOB
Interested candidate please CLICK apply button to apply online or send your resume in MS word format to Hillman Ross Recruitment Solution Professional
Please note that only shortlisted candidate will be notified. All information will be treated in strict confidence and solely used for recruitment purposes.
