Our client is a tier one digital asset exchange team is an experienced team of professionals from financial services, compliance, trading system development, and blockchain organizations. The team is building a new digital asset exchange that is purpose-built for institutional and accredited investors.
We are now seeking for Product Marketing Manager - Investment Services
- Developing a comprehensive and successful integrated go-to-market strategy with clear objectives and measurable deliverables, within an agreed budget
- Collaborate with sales and product team to map marketing plan to product strategy, roadmap development, and competitive analysis
- Develop stakeholder analysis and leverage to create persuasive, integrated messaging and positioning aligned to the vision and strategy
- Oversee the development of all customer-facing marketing collateral to brand guidelines
- Execute lead generation strategies to expand the contact database and assist with the sales process
- Mastering digital marketing techniques including SEO, SEM, social media marketing, influencer marketing and email/mobile marketing
- Consulting with subject matter experts (SMEs) to ensure connectivity to marketplace trends and industry updates
- Providing leadership, management and governance of a range of integrated product marketing campaigns aimed at clients, prospects, and influencers and driving and end-to-end focus on the customer journey
- Bachelor's degree educated with 5+ years of product marketing experience in investment banks is preferred
- Knowledge and experience in developing and executing go-to-market plans for financial services firms
- Experience in managing projects and forming virtual teams working with various functions (i.e., Subject matter experts, Marketing, BD, Sales etc.)
- Strong analytically (results tracking and interpretation), supplemented with exceptional project management
- Self-motivating, able to assume responsibility and work autonomously in a professional manner
- Knowledge of Blockchain Technology, STO and IEO would be an advantage
We thank all applicants for their interest but will only contact candidates selected to advance in the hiring process.
APPLY FOR THIS JOB
Interested candidate please CLICK apply button to apply online or send your resume in MS word format to Hillman Ross Recruitment Solution Professional
Please note that only shortlisted candidate will be notified. All information will be treated in strict confidence and solely used for recruitment purposes.