Our client is a modern lifestyle fashion brand with strong presence globally on both offline and online channels. They are currently seeking for a seasoned product marketing leader for their APAC office.
We are now seeking for a Regional Marketing Director, Product & Licensing.
- Formulate and lead holistic marketing initiatives including product, retail, promotion, etc. for both online (including ecommerce) and offline channels to meet brand and business needs.
- Collaborate closely with global and local parties, as well as distributor markets, licensees, and external vendors, and oversee regional integrated marketing function for media, digital marketing, social media and production marketing.
- Allocate and monitor marketing budget and resources and ensure consumer engagement is maximised.
- Identify effective regional media channels and platforms to global office and align with local offices during execution.
- Oversee packing and streamline development process while maintaining corporate standards and guidelines.
- Degree holder with minimum 15 years of relevant marketing experience in fashion, beauty, or FMCG industries.
- Strong business acumen, strategic, sensitive to number with experience working in matrix structured corporations.
- Excellent influencing and organisation skills.
- Proficiency in English, Cantonese and Mandarin both spoken and written.