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Senior Manager, Marketing & Digital Analytics

Job Title: Senior Manager, Marketing & Digital Analytics
Contract Type: Permanent
Location: Kowloon Bay, Kwun Tong District
Industry:
Salary: Negotiable
Reference: 9772_1567587064
Contact Name: Jayden Ho
Contact Email: jayden.ho@hillmanross.com
Job Published: September 04, 2019 16:58

Job Description

We are now seeking for

SENIOR MANAGER, MARKETING & ANALYTIC

OBJECTIVES

  • Lead Digital Analytics Strategy to drive customer insight and data driven marketing / customer acquisition program
  • Lead Performance Measurement Strategy to drive effective measurement and reporting of digital and marketing performance
  • Lead Always On Marketing and Campaign optimization across all digital channels to maximize marketing ROI - search, display, programmatic, social, email, and others

RESPONSIBILITIES

  • Plan and execute data analysis of ongoing digital marketing campaigns and promotions to ensure continuous test, learn, and optimization
  • Plan and execute digital journey analysis to understand consumer behavior on our digital properties to drive UI / UX improvements (e.g. drop off rates, session duration on our website, quote & buy)
  • Conduct deep dive analysis to understand our prospect and customer profile and behavior to help enhance marketing strategy, customer proposition and acquisition/engagement tactics (e.g. lookalike, segmentation)
  • Manage the design and setup of analytics infrastructure working closely with our IT department (e.g. analytics account setup, tagging, data warehouse, etc)
  • Manage the design, creation, and automation of KPI dashboards and reports (e.g. QlikSense, Google Analytics, etc)
  • Day to day management and maintenance of relevant tools (e.g. Google AdWords, Yahoo Ads, DoubleClick, Tag Manager, QlikSense, etc)
  • Act as company subject matter expert of Digital and Marketing Analytics to drive education and appreciation of customer insight and data

QUALIFICATIONS

  • Bachelor degree in marketing, digital, analytics, mathematics, statistics, computer science or related fields
  • 10+ years' experience in customer insights and analytics in a digital setting
  • Proven experience in the end to end management of analytics planning and execution to drive customer engagement and acquisition
  • Strong data presentation skills and storytelling, able to collaborate and influence audiences from different departments and seniority
  • Solid experience with relevant tools (e.g. Google AdWords, Google Analytics, Adobe Analytics, DoubleClick, QlikSense, programmatic, search, etc)
  • Financial services background required, with specific insurance analytics experience. Marketing, digital, analytics agency background welcome
  • Cantonese and English language skills preferred, experience working with regional teams and external vendors

APPLY FOR THIS JOB
Interested candidate please CLICK apply button to apply online or send your resume in MS word format to Hillman Ross Recruitment Solution Professional


Please note that only shortlisted candidate will be notified. All information will be treated in strict confidence and solely used for recruitment purposes.